Our Key Services
To discuss your requrements and to find out how Directional Thinking can help you and your business, please do not hesitate to contact us:
Tel: +44 (0)1747 812693
Many business owners fall into the trap of focussing the measurement of business success too much on the historical information provided by their accounting partners or departments and too little on forward-looking forecasting and planning. As long as the number at the top of the P&L report is not falling every month, and the number at the bottom is not red or has a minus sign in front of it, everything must be fine.
Traditional accounting is about history. Accountants focus on history because it is easily quantifiable and factual. But, you started your business with a plan, not a factual report. The areas within which the finance and accounting function can really add value to your business however is in coupling the historical facts to market knowledge, understanding the economic and competitive landscape and planning and forecasting to assist the business in meeting its objectives.
The role of the Financial Director or Controller has changed and the business owner should demand more from their accountants or finance departments.
We reduce the cost of operational accounting and improve the business intelligence derived from the reports delivered
Financial & KPI Reporting
Profit and cashflow can be improved through the tight management of key accounting ratios and business KPI’s
Finance Director Services
A financial focussed member of a company’s board brings many benefits, not all SME’s can justify one full-time however
SME’s generally in-source the financial role as soon as it is cost justified, if accountants were adding real value, would this be the case?
Base your future business plans and strategies on your experiences with detailed financial intelligence and improved foresight
Once the money is rolling in, what do you do with it and how can you maximise your return on the investments you have made?