Sales departments will often claim responsibility for driving business success. However, if what is sold is not effectively delivered then an organisation will very quickly run into problems. The reality is that commercial and operational resources jointly contribute to the successful relationships that drive customer satisfaction, repeat business and customer referrals.

The real challenge here is to ensure that what is sold can be delivered, and what is delivered is provided as cost effectively as possible and meets or exceeds customer expectations. Operational strategies that deliver positive customer outcomes, it can be argued, are as much a part of the commercial success of a business as the sales activity and commercial propositions themselves. Both commercial and operational resources need to work together, although the individual agendas can be divergent at times.

Ensuring that the commercial people are marketing and selling what can be delivered, and the operational people are delivering what the customer has bought, becomes a virtuous circle. Couple that with product and proposition development centred around competitive pressures and market movement and getting all teams involved pulling in the same direction, and good things happen.

  Customer Acquisition

Daily execution of targeted, high quality marketing and sales campaigns to prospects that need your propositions brings results

  Proposition Development

You know what you do well but do you communicate your competitive strengths in detail and in your customer’s language?

  Lifecycle Management

Customers and technology evolve. Are your propositions evolving in line with market development and your customers changing needs?

  Process Improvement

Business success is a culture, not an activity. The best organisations continually look at what they do and improve every day

  Human Capital Strategies

Your best employees are targets for larger organisations with deeper pockets, how will you compete and retain your most precious assets?

  New Market Entry

Whether geographic, product or vertical, new markets require specific strategies to assess and take advantage of the opportunities